What happened to us, Netflix? Where did we go wrong? Apparently you’ve been unhappy with our relationship for a long time, but I didn’t know. I’ve always paid on time. I hardly ever report damaged movies. Was I keeping DVD’s too long before sending them back? Did I take your promise of no late fees for granted?
Why can’t we go back to the way things were? We’ve been together for so long now – since 2005. You sent me The Aviator, and we spent all evening on the couch. We spent hours together building my queue and rating movies. I got two movies at a time, because I didn’t think I could handle anymore, even though I wanted to. I remember I was attracted to your convenience and huge catalog of movies I would never be able to find at Movie Gallery. Then one day you started to offer online streaming. Sure you didn’t have a lot of quality things to watch at first, but I supported you. Then when you were able to stream all of Starz content, I was so happy for you. I got a blu-ray player, and even though you charge more for blu-ray discs, I was happy to pay it. We watched some great movies and tv shows together that I probably never would have seen otherwise: The Devil’s Backbone, The Sopranos, and a lot of Hitchcock. I thought we were having so much fun.
It all seemed to go bad so fast. First it’s the price hikes. I know content is expensive. I understand the market is competitive. But did it all have to come at once? My bill is going up over $5 a month. That may not seem like much, but that’s like five movie rentals at Redbox.
Okay, maybe that wasn’t fair, and I know how sensitive you are about the Red- I mean, those guys, but it’s true.
Anyway, it’s not just the higher prices. I might could look past those. Now I find out you’re splitting your DVD rentals and your streaming in two? Two bills on my credit card? Two websites? Two queues? Two places to rate movies? I don’t even know who you are anymore? Should I still call you Netflix, or are you Qwikster now? Qwikster. Who calls themself that? It’s the type of name Johnny Cash would say makes you get tough or die.
I’m sorry. I shouldn’t have said that. I’m just angry.
I don’t know what to do, Netflix. I want to stay together, and I know you say you do too, but everything you do keeps pushing me away. They say there are other fish in the sea, you know.
Just something you might want to think about.
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